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CRITICAL Software's Blog

Paulo Xardoné

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The Digital Age: A Tooth Ache for Banks?

Posted by Paulo Xardoné on 01/10/14 08:30

The dentist’s chair has long been an image that triggers much fear and dread. Thoughts of noisy drills, needles and dental chisels can often make visiting the dentist one of the most apprehensive moments of our lives! However, a recently published study has revealed something that people say is even worse than a trip to the dentist! The three-year study of 10,000 individuals from the internet-savvy Millennial Generation (people born between the early 1980s and 2000s) found that a staggering 71% of people would rather visit the dentist than have to listen to a commercial offer from their bank.

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Topics: Financial Services